Today’s the day, and the race is a dead heat: The final poll from the UC Berkeley Institute of Governmental Studies (cosponsored by The Times) found that 40% of likely L.A. voters said they supported incumbent Karen Bass, while another 40% supported progressive challenger Nithya Raman for L.A. mayor.
That leaves 19% undecided — and it might be those voters that celebrities are trying to reach with their recent endorsements. Jane Fonda, Yvette Nicole Brown, Anthony Anderson, Cedric the Entertainer, Samuel L. Jackson, Kym Whitley, D.L. Hughley, Dustin Lance Black, George Lopez and Stevie Wonder have all voiced public support for Bass. Meanwhile Bob Odenkirk, Mindy Kaling, Adam Scott, Joel Kim Booster, Caleb Hearon, Poppy Liu, P. J. Byrne, Adam Conover, Brennan Lee Mulligan and Jaboukie Young-White have done the same for Raman.
“Battling the nationwide homeless epidemic is the hardest job in American government,” Jackson said. “Karen Bass walked toward it in one day. Her opponent chaired the City Council’s Housing and Homelessness Committee and canceled meetings on it. It’s easy to run a pilot in one district and call it a model. Try doing it in 15 districts with Washington cutting your funding while the whole country watches. That’s the job, and Karen Bass has done it.”
In the other camp, Kaling said: “There’s one issue that I can speak to from experience: Keeping Hollywood jobs in Los Angeles. Yes, it’s actors and directors, but I’m also talking about the crew, electricians, grips, hair and makeup artists, drivers, set builders, editors — and then there’s the restaurants, the dry cleaners and the small businesses that depend on productions being here. And Nithya’s plan is to fight for that work to stay in town. She wants stronger, dependable state tax incentives, and a film office that actively works to keep production in town.”
There have also been a few gray areas: Bass posted a video of drag queen Trixie Mattel‘s voting PSA to her account, but Mattel didn’t explicitly endorse her as a candidate. “I watch, like, 18 hours of news a day, so it was kind of crazy sitting next to Karen; she’s like my third roommate in my house,” Mattel said. “So shout out to Karen.”
Luxury real estate broker Jason Oppenheim, best known for his role on the reality series “Selling Sunset,” had a discussion with Raman, cross-posted to both of their accounts, and also interviewed her on Graham Stephan’s podcast, “The Iced Coffee Hour.” And Arnold Schwarzenegger reportedly held an off-the-record meeting with Raman and figures from Hollywood and other industries at his L.A. office.
Bass’ supporters rolled out a series of coordinated, collaborative videos from her social media accounts somewhat regularly over the past two weeks, several with matching formatting (including Fonda, Anderson, Cedric, Hughley and Lopez). Some of the videos also featured Bass.
In the most-liked celebrity endorsement included here, posted Monday, Lopez said: “Karen Bass is like that tía that shows up with a huge pot of pozole before anybody’s even hungry. She’s gonna keep fighting for us, but también we have to fight for her.”
Raman’s campaign, on the other hand, had a more organic approach, incorporating celebrities into specific events, like National Coming Out Day with Booster (and the drag queen Pickle), “Dungeons & Dragons for the City” fundraiser with gamemaster Brennan Lee Mulligan and an Election Eve Party with Young-White (and comedians Kiran Deol, Jared Goldstein and Brittani Nichols).
Hearon shouted her out while hosting Chappell Roan’s Super Graphic Spectacular fundraiser for the singer’s Midwest Princess Project supporting trans youth and LGBTQ+ communities, and Byrne posted an Instagram story with his son after casting his ballot for Raman.
Raman’s most-liked celebrity endorsement included here was not cross-posted to her account, but rather came from Mulligan’s own get-out-the-vote video. “I am supporting Nithya Raman for mayor in Los Angeles, Marissa Roy for city attorney,” he said with an “I Voted” sticker on his forehead. “And I would say this as well: There’s great candidates all over the country.”
Other celebrities simply encouraged fans to fulfill their civic duty and vote without backing any candidates, while others focused on the California gubernatorial election and key Senate races.
