“Everywhere I go, the kids call me ‘the book lady.’”
Dolly Parton wore the moniker like a badge of honor, and she earned it too. Through her Imagination Library program, launched by the Dollywood Foundation in 1995, she put more than 330 million books into the hands of children across America, Canada, the U.K., Australia and the Republic of Ireland.
The program is rooted in a childhood of poverty and illiteracy — roots that those who knew Parton said she never denied or abandoned.
Parton, 80, died Tuesday after a brief battle with cancer. And although the country western superstar collected accolades — including 10 Grammy Awards, a National Medal of the Arts and two Academy Award nominations — across her storied career, Parton said her contributions to children’s literacy were most precious to her.
In 2023, the American Library Assn. awarded the singer-songwriter, book lady and philanthropist its highest honor — lifetime membership — to recognize her lasting impact on literacy and inspiring a love of reading in children.
“Dolly Parton represented the very best of America,” ALA President Maria McCauley told The Times on Tuesday, adding that, like people all over the world, she’s been playing Parton’s music since news of her death broke, particularly the song “I Can See the Light of a Clear Blue Morning.”
“That song has so much resonance right now,” she said, noting its lyrics capture a theme of resilience and faith in overcoming dark times.
“We want to make sure that Dolly’s vision, that reading is for everyone, becomes a reality. That’s something that we can all carry forward in memory of Dolly.”
Parton’s Imagination Library gifts a book a month to children signed up for the program from the time they are born until they are 5 years old. Parton described the program best when speaking with librarian Carla Hayden in 2018. “We send the book in the mail with their name on it. It’s not in the care of Mom and Dad — it’s got their little name on it, and they love to think, ‘This is mine.’ They wait at the mailbox. They get their little books, and to them, it’s personal.”
Parton understood the novelty of owning your very own book. Growing up in the Great Smoky Mountains town of Sevierville in east Tennessee, Parton was the fourth of 12 kids. Her father, a tobacco sharecropper, couldn’t read or write, and the family lived in a one-room cabin with no electricity. There were no books in the home, aside from the Bible.
The singer’s upbringing, particularly her father’s illiteracy and his shame around what he considered a shortcoming, was what inspired her to launch the Imagination Library. With the help of her dad, they set out to foster a love of reading in the kids of Sevier County. Reading, she believed, was the gateway to dreaming, and dreaming, the first step in the path toward success.
By 2000, the program had expanded beyond the Smoky Mountains and into a nationwide movement. By 2003, the Imagination Library had mailed 1 million books to budding readers. After the United States, the gifting initiative launched in Canada in 2006, then the U.K. in 2007, Australia in 2013 and the Republic of Ireland in 2019.
The program operates on a shared funding model split between the Dollywood Foundation — which manages the central overhead, administration, and global book-selection strategy of the Imagination Library — and local community partners including businesses, school districts, small or large organizations, or individuals who share in the mission.
Selina Brown, a U.K. author whose book “My Rice Is Best” was selected by the Imagination Library this year, said that 14,000 copies had been distributed across the U.K. to children in underprivileged areas. “To know that my book has gone into the hands of young children across the U.K. is absolutely incredible,” she told The Times.
Brown said that public figures often make shallow promises and vanity moves, but “with Dolly Parton, you can actually see her work manifest, and it really makes an impact. In the U.K. alone, there are children who do not have books in their house, and because of Dolly Parton, they now have their own library.”
Canadian author Melanie Florence, who penned “Sarabeth’s Garage” — another of Imagination Library’s picks — also grew up in a small town, with no bookstore, during a time with no online retailers. “If that had existed when I was a kid, being gifted a book that you get to keep, it’s a big thing, especially for a kid like I was, who just lived to read,” Florence told The Times.
“I think that’s such a beautiful legacy,” Florence said, “her music and this spirit of generosity.”
But it’s also a working legacy that Parton built to last, according to Dollywood Foundation’s president, Jeff Conyers.
“Dolly’s legacy was never meant to be something we simply preserve or look back upon,” Conyers said. “She built things that could keep doing good in the world.”
Conyers said the foundation was set to “make certain the love at the heart of her work continues reaching children, families and communities long into the future.”
Although the foundation is heartbroken after Parton’s death, he said, “the mission she gave us is as clear today as it has ever been, and we will carry it forward for generations to come.”
Dolly Parton marks the 100 millionth book donation by her Imagination Library to the Library of Congress collection in 2018.
(Andrew Harnik / Associated Press)
Washington, D.C., Councilmember Charles Allen said he was visiting family in east Tennessee more than decade ago when his 2-year-old niece went tottering off toward the mailbox. When her parents brought her back in, she was holding a book with her name on it. Allen said his brother had signed her up for Parton’s Imagination Library at the hospital just after she was born — “right then and there.”
Allen said he was inspired by “the joy on my own niece’s face when she opened up a book with her name on it” to write a D.C. law called “Books From Birth.”
“We basically borrowed that program and then partnered with them,” he said. “And now every child in D.C. from the time they’re born ’til they’re 5 years old gets a free book delivered.”
Allen said that the program is now 10 years old, and 4 million books have been distributed to about 100,000 kids: “It’s made a big impact.”
Allen met with Parton years ago and said she never forgot her roots.
“Watching her own parents struggle with literacy and kind of hiding it, she realized very quickly the power that she had as this just massive cultural and musical star,” he said, adding that she was going to use that power for something that would outlast her. “It’ll outlast me. It’ll outlast everybody.”
Children of D.C. “they know Dolly Parton,” he added. “They know she’s the lady that delivered the books. I have all the confidence in the world that she is smiling somewhere, knowing that so many people think of her as the book lady. That she was going to battle illiteracy, one kid, one family, one household at a time.”
In 2018, Parton donated her 100 millionth book to the Library of Congress.
During the ceremony Hayden, the librarian, asked the country star if she ever thought she’d be known so widely as “the book lady.”
Parton responded with her signature self-deprecating wit and wisdom: “I never thought about being the book lady — the painted lady, yes. The overexaggerated, overdressed lady — yes. But that just goes to show you that you can’t judge a book by looking at the cover, right? Or even a 100 millionth book by looking at the cover.”
In September, 336,004,951 books will have been distributed through Imagination Library. More than 3.6 million families have been registered globally.
